Insights

Led design initiatives across Instagram & Edits to help creators and businesses understand their content performance and turn insights into action.

Insights Redesign, Edits - Give creators a clear view of their account and reels performance to glean patterns and improve future content.

Media Insights Redesign, Instagram - Reimagine the legacy long 'CVS receipt' of reels, posts, and carousels insights so creators and businesses can better access and digest all the numbers.

Shareable Insights, Edits - Enable creators to export their insights for pitching brands and landing deals.

Creator Workflows

Led design for areas focused on helping creators reference ideas, manage content, and discover inspiration. 

Saved Redesign, Instagram - Reimagine saves so that people can more easily revisit content and leverage it as a source of inspiration.

Project Management, Edits - Provide creators with more tools to manage and organize their projects.

Reels Discovery, Instagram - Integrate reels consumption across core surfaces (Feed, Reels, Stories, Direct, Explore), sprinkling opportunities to watch reels all over the app.

Growth

Led growth initiatives to boost Shipt orders, memberships, and brand. Designed a multi-store shopping experience, highlighted value props to prospective members (+10% sign-up rate), and evolved the entire app & web design system to align with the rebrand.

Home Redesign, Shipt - Bring more fluidity to multi-store shopping so customers can get everything they need through Shipt.

shipt.com Redesign - Highlight Shipt’s membership value props upfront so prospective members know exactly what they're getting before they commit, resulting in +10% sign-up rate.

Design System Refresh, Shipt - Update all design system components for app and web to align with the Shipt rebrand, while also improving accessibility, consistency, and modernizing the system to work better at scale.

Cook Mode

Led design for a new experience that guided home cooks through  customizable recipes and step-by-step video instructions with the ability to integrate with connected kitchen appliances.

Cook Mode, Innit app - Featuring a connected oven experience on the left and an unconnected experience on the right.